A buying agent is an invaluable ally offering an entirely objective narrative when searching for property in the capital. We condense the entire market, saving you time, ensuring the process is convenient and stress free

Why Use Us

Time Saved

While I don’t want to undersell our importance, this is perhaps the main reason for many. Our clients simply do not have the time, especially if they are based outside of London or have demanding careers, to search the market with multiple agents and be confident they have considered all options prior to formalising a purchase. Our team and I will condense the London market for you into convenient sittings with shortlisted best-in-class options ONLY which match your brief closely.

Convenience and Discretion

Having a sole point of contact across all agents and the entire market is beneficial, particularly for any client searching across multiple areas. In one given neighbourhood in London there are typically north of 100 agents and over 25,000 across London. Having one singular agent who can speak to, and deal with, all these agents on your behalf is convenient and will remove a large amount of stress from what is one of life’s most stressful situations. It also means you are protecting your anonymity and only having to share your details with one agent avoiding the inevitable calls and emails from less experienced agents that do not understand, or focus on, the brief.

Confidence in Investment

One of the largest asset purchases an individual will make and it often happens without expert advice. Our experience in the property market will ensure you are making a wise investment, one that will grow in value. We will complete all necessary due diligence on value using our extensive network and contacts, one third of transactions happen offline and are only visible via inter-agency portals or briefed on the estate agency grapevine. There is also often additional relevant narrative outside of the online particular, we will decipher all of this for you.

Off Market Listings

With one third of sales happening offline in London you need someone representing you who can unearth these prospects. Some of London’s most prominent trades happen away from the open market with no need for public listing. You need someone connected to ensure you can consider all potential options. True off market is when only a handful of prospects are contacted, buying agents are typically introduced to a property prior to the public in the “off market” phase.

First Refusal

Tied in with off market listings is having first refusal on new to market options. Part of the reason you learn of property trading offline, property you were not aware of despite being registered with every agent, is because there is a pre off market stage. Off market in a public sense simply means not listing the property on the aggregators or portals such as Rightmove. Real off market, and often an initial universal stage for all listings, is when a property is offered to only a select few applicants. First through the door at this stage of “marketing” are buying agents. Why? Firstly, because buying agents represent the most serious, ready, willing, and able buyers, minimising the risk of fall throughs and offering a solid option for selling agents. Secondly, there is an agenda from selling agents to build relationships with buying agents for obvious reasons.

Objective Representation

Having a trusted ally to represent you against the selling agent is crucial. Buyers often forget or misunderstand the fact that all selling agents work for the seller, not the buyer. As such, regardless of how personable they seem you must remember they are paid by the seller, the seller is their client, and regardless of a loose duty of care to the buyer, they are primarily tasked with acting in their client’s best interest and securing the best sale price possible. In contrast, a buying agent works for you, the buyer, thus they can be entirely objective as their only goal is to secure you the best possible property, whatever it is, wherever it is, and whoever it is represented by. I should also add we will never take on two similar searches at the same time e.g. the same budget, brief, location, we will always avoid a conflict of interests.

Value & Negotiation Expertise

We often inform clients we are supremely confident of negotiating any given property at least x% better than they could independently, thus making our fee negligible. Slightly contrived sales pitch accepted, but hopefully the logic is understood. We are confident, where there is the opportunity, we will secure the best possible deal. The only caveat being this is dependent on the property we are looking to secure, variables such as area and demand accepted. For example, if we are looking a “unicorn” property that is likely to be in high demand, only available offline via reluctant sellers, our “value” is elsewhere, value in first refusal, finding the opportunity, securing the property against competing bids etc.

Guidance Throughout

We will be there to assist and advise from the first viewing to closing, including the legal conveyancing process, representing you objectively and without agenda throughout, ending with a completion walkthrough post close to ensure everything is as expected. Our only concern is that we find you the right home at some point, there is no time pressure. You can rest assured that we will act with your best interest ahead of all else.